A brand new article in the CNN highlighted the book Celebrity, Inc. Author Jo Piazza talks about how Reality TV stars like Kim Kardashian are more than just celebs but rather are lucrative entrepreneurs. Perhaps the reason noted is fans. Of Course the Benjamins are pushed by the star’s name brand. Considering fans are enthralled by these Reality TV stars, whether it be adoration or hate, these celebs understand how to ride that pony and get paid. They even do promoting for their own brand with photo ops. Once they are not a big deal, they’ve already made their money stacks. Author Jo Piazza says that it’s not because they are air headed, but rather because they are smart entrepreneurs. Check out Celebrity, Inc when it hits bookshelves for the whole picture.